Company Overview
White Rocks Holding
(The “WRH”)

White Rocks Holding (The “WRH”) stands as a paragon of strategic investment management, deeply rooted in the dynamic financial landscape of the Middle East. Established with a vision to foster sustainable, long-term value creation, WRH has strategically positioned itself as a forward-looking Group, adept at navigating the complexities of global economic cycles. The Group’s investment philosophy is built on the foundation of responsible ownership, sound governance, and unwavering commitment to ethical practices. With a diversified portfolio that spans over seven industry sectors, WRH is renowned for its astute investment choices and its ability to identify and nurture potential across a broad spectrum of markets. The firm not only focuses on the financial aspects of its ventures but also prioritizes the societal and environmental impact of its operations, aligning itself with the United Nations Sustainable Development Goals (SDGs) to ensure its contributions toward a more sustainable and equitable global economy.
The essence of WRH is encapsulated in its people coming from over thirty nationalities—the cornerstone of its success. The Group prides itself on a workforce that embodies professionalism, motivation, and an innovative spirit, which are integral to achieving the high standards set by the Group. WRH has cultivated a corporate culture that thrives on diversity, inclusion, and respect, fostering an environment where every employee feels valued and empowered. This culture is further enriched by a set of core values that guide the Group’s operations and interactions. Integrity, honesty, and trust are not merely ideals but practical principles that influence every decision and strategy at WRH. The management team, led by a group of seasoned entrepreneurs and financial experts, ensures that these values are instilled throughout the organization, from the boardroom to every team and individual. Through a combination of strategic leadership, robust governance structures, and a clear ethical framework, WRH not only aims to achieve outstanding financial returns but also to make a positive impact on the communities and environments in which it operates.

GROUP VISION
WRH envisions itself as a leading global investment Group recognized for its entrepreneurial spirit and its capacity to generate sustainable, long-term value. We aspire to be at the forefront of economic innovation, setting benchmarks for success in diverse sectors. Our vision extends beyond financial achievements to include a significant positive impact on global communities and the environment. By integrating cutting-edge technologies and sustainable practices into every venture, WRH aims to be synonymous with progress, resilience, and prosperity worldwide, contributing meaningfully to the global economy and upholding the principles of ethical and responsible business practices.

GROUP MISSION
Our mission at WRH is to empower our portfolio companies by providing them with the resources, guidance, and strategic insights necessary to achieve exceptional growth and market presence. We are committed to identifying and executing projects that align not only with Middle East Vision but also with global sustainability goals, ensuring that our ventures enhance client satisfaction and exceed their expectations. Through continuous innovation and adherence to the highest standards of corporate governance, WRH strives to nurture a culture of excellence and integrity, fostering an environment where both businesses and communities can thrive. Our dedication to responsible investment practices and our focus on strategic global expansion underpin our mission to build a robust, enduring enterprise that leads by example in the ever-evolving investment landscape.
VALUES & ETHICS
Our employees are our most valuable asset.
The quality, motivation and performance of our employees are the key factors in achieving success. Our values define the philosophy of White Rocks Holding and reflect the best of our character. Our values define who we are and what makes us unique. We are responsible to our clients, to our employees and their families.

We Care
We operate with integrity, honesty and trust. We welcome a diversity of cultures and ideas. We treat our clients and employees with respect. We promote teamwork.

We Perform
We welcome new challenges. We seek out innovation. We accept responsibility. We deliver on our commitments.

We Improve
We strive to continuously train and develop our human capital. We aim to employ the best talent on the market.

We Commit
We invest in resources. We promote a positive work environment. We protect the health and safety of our staff. We reward loyalty to colleagues and stakeholders.
CORPORATE SOCIAL RESPONSIBILITY
The Global Goals for Sustainable Development
The United Nations’ (UN) Sustainable Development Goals (SDGs) set out a blueprint for a prosperous and sustainable world. We believe our businesses can play an important role in helping to deliver positive social and environmental change. The SDGs help us to identify and prioritise our ESG activities and goals. We are conscious that ESG issues such as climate change, resource scarcity and supply chain sustainability present clear risks, not only for our portfolio companies, but for people throughout the world.